FanDuel’s Kick of Destiny 2

For the second year in a row, Jonathan Bartlett partnered with Wieden+Kennedy on FanDuel’s Kick of Destiny 2 campaign for Super Bowl LVIII. Like last year, FanDuel users placed their bets on whether Rob Gronkowski would make or miss his live field goal kick on a commercial break during the game (and like last year, he missed!). This year the story was expanded in an ad featuring John Cena and Carl Weathers debating whether Gronk will make it. The key art was used on billboards, digital banner ads, and social media promotion.