FanDuel + Super Bowl LVII

Jonathan Bartlett partnered with Wieden+Kennedy to create FanDuel’s Super Bowl LVII campaign, The Kick Of Destiny. FanDuel’s campaign featured Rob Gronkowski who kicked a field goal during the third quarter and if successful (he missed), those who placed a bet could win a piece of the $10,000,000 prize. Jonathan created the key art used to promote the stunt in billboards, on-the-ground experience tents, video assets, and promotional materials.